Publicity means utilizing the peripheral object. It could be a personality or the individual from the mass media. The main function of the object is to increase the level of awareness. Publicity is one of the relational tools of Marketing Mix. It is interconnected with the factor of Public Relations. The subject includes Politicians, Business Personalities, Artists, and Actors etc.
Four Components of the Marketing.
• Sales Promotional Activities
• Selling the Brand or Product by Personal efforts
• Promotion or Publicity
Publicity is the tool for Public Relations (Personal PR). This tool behaves as an administrator of all kind of communications in the middle of customers/ Clients and the specifically selected viewers. Publicity works as mediator enlightening activity for the consumers. The ultimate goal of the activity is to promote the client’s products and services.
Some of the Key tools of the Public Relations or Publicity are given below:-
• Press Media Release
• Telephonic Press Conference
• In Studio Media Campaigns
• News releases
• Write-up Stories of News
• Contests Campaigns
• Seminars and Speech Talks
• Poll Survey on different forums such as a very powerful mode is Social Media
• Individually created Social Media Campaigns
• Celebrate Media Campaigns
• Award Making Ceremonial Activity
The advantage of the Publicity
It is a low cost and reliable and effective, particularly if it is run in between the time of casting news stories.
The disadvantage of the Publicity
• The prime difficulty is the absence of the controlled of the system environment.
• Less percentage of release by the media consultants
Public Relation is a skill and science of building an association between society and its significant community users. The primary associated with infrastructures and administration.